About me
Work experience
2021 - Now
Senior product designer
modalmais
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Led the design team in creating user-centric product experiences, overseeing the entire design process from concept to delivery.
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Collaborated closely with cross-functional teams, including product managers and developers, to define project goals and requirements.
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Conducted in-depth user research and analysis to inform design decisions and ensure the product meets user needs and expectations.
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Developed wireframes, prototypes, and high-fidelity mockups to visualize and communicate design concepts effectively.
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Mentored and coached junior designers, fostering their growth and contributing to the overall improvement of the design team.
2020 - 2021
Mid-level / Senior product designer
iFood
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Played a pivotal role in designing and enhancing the user experience of the company's new systems.
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Collaborated closely with cross-functional teams, including product managers, developers, and researchers, to define and refine design requirements.
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Conducted user research, including surveys, interviews, and usability testing, to gain insights into user behaviors and preferences.
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Translated user insights into intuitive and visually appealing design solutions, producing wireframes, prototypes, and high-fidelity mockups.
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Lead usability evaluations and A/B testing to iteratively improve product designs and enhance user satisfaction.
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Assisted in the development and maintenance of the company's design system to ensure consistency across products.
2014-2020
UX / UI Specialist
Afferolab
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Spearhead user experience (UX) and user interface (UI) design efforts, ensuring the creation of engaging and user-friendly digital products.
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Conduct comprehensive user research, including user interviews, surveys, and usability testing, to gather actionable insights and inform design decisions.
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Translate user insights into user flows, wireframes, interactive prototypes, and high-fidelity mockups, crafting intuitive and visually appealing interfaces.
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Stay updated on industry trends and best practices in UX and UI design, actively sharing knowledge and mentoring team members.
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Create visually compelling and effective designs for a wide range of projects and clients.
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Develop and execute design concepts, producing high-quality graphics, illustrations, and layouts that resonate with target audiences.
2013-2014
Creative Assistant
Release Propaganda
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Create visually appealing and effective graphics, illustrations, and layouts for a variety of projects.
Brainstorm and conceptualize design ideas, ensuring they align with project goals and brand guidelines.
Execute design concepts to produce high-quality visual assets that resonate with target audiences and communicate key messages.
Education
2011-2015
Anhembi Morumbi University
Bachelor of Graphic Design
2013
Santa Fe University of Art and Design
Academic exchange
Courses & Certifications
2023
UX Change Academy
First management (UX)
2021
Cursos PM3
Product discovery
2021
Tera
Data leadership for business
2020
Cursos PM3
Product management
2020
Insany Design
UI Boost
2020
Escola Conquer
Emotional intelligence
2020
Product Arena
Information architecture and usability
2020
Tera
User experience
2018
Interaction Design Foundation
Become a UX Designer from Scratch
2016
Interaction Design Foundation
Mobile user experience (UX) Design
2015